BRIAN LELEUX

111 Beau Repose Ÿ Lafayette, Louisiana 70508

HM: (337) 234-5152  leleux@live.com   Cell: (337) 781-6493

 

 

I am a player/coach bringing 20+ years of professional experience.  Over the last decade, I have focused on strategically directing ecommerce sales & fulfillment, manufacturing, distribution and more recently automotive industries to generate increasing revenues.  15+ years in B2B & B2C sales, ecommerce, and marketing with P&L responsibility on top of successfully managing and building teams on a global scale.

 

 

SKILL SET

Business Management Ÿ eCommerce Ÿ Marketing Ÿ Sales Management Ÿ Financial Management Ÿ Strategic Planning Ÿ Competitive Analysis Ÿ Product Development Ÿ Interpersonal Communication Ÿ Operations Ÿ Startup Experience Ÿ Outside sales Ÿ Customer relationship management Ÿ Customer Service

 

 

PROFESSIONAL EXPERIENCE

MAX AUTO

Digital Sales ManagerNovember 2015 – Present

·   Develop a strategy for new team lines to be formed, bringing input from the General Manager and Head buyer.

·   In January we outsold the previous year’s totals by 50%; we tripled last year’s tax season unit sales in February and March, and have doubled last year’s unit sales totals for April, May, and June.

·   Lead daily strategy check-ins with the General Manager and Head Buyer on pricing, inventory changes and staff performance.

·   Manage all aspects of internet presence (website development, social media, advertising, 3^rd party providers and portals) with a passion for improving our company image and customer interaction.

·   Complete inbound lead-tracking research using comparative analyses and benchmarks to improve lead generation, marketing effectiveness, and advertising budget corrections.

·   Manage the sales team by implementing new metrics, resulting in an immediate performance improvement, CSI, and closing ratios.

·   Audit the past five years of merchandising strategy and create a new pricing strategy to respond to more current market trends.

 

GANNETT

A Fortune 500 media company selling advertising, marketing, and digital services through various channels.

Advertising Sales Manager & Digital SpecialistAugust 2014 – October 2015

·   Sales made to critical large local and regional business sector clients and key decision makers.

·   Managed a sales team (3 outside sales people and 2 inside coordinators) and quarterly sales goals through 1 on 1 meetings, evaluation, planning and outcomes of sales proposals, monthly goal attainment, and review of SalesForce activity levels.

·   Participated in quarterly sales strategy planning by meeting with sales director and other territory managers to analyze YTD and PTD performance, goals for upcoming quarter, recurring annual events and sales opportunities, competition activity and offerings, and new product offerings.

·   B2B consultative sales made using the Challenger Sales model and a 5 step sales process of Plan & Prepare, Needs Evaluation, Solution Building, Present and Close, and Follow Through.

·   Client specific B2B sales strategy development:

o   Review clients industry to uncover specific opportunities for growth and industry trends.

o   Perform a Needs Evaluation with each client to discover their specific goals, their unique business’s obstacles to growth, pain points, and needs. What do they want to accomplish, and how would they define a successful outcome.

o   Meet with account manager and solution specialist to review results of Needs Evaluation meeting and client’s stated goals, opportunities for growth, and SWOT analysis as needed.

o   Gather required industry specific data, trends, and benchmarks from in-house market research teams in order to develop a recommended plan of action and budget to achieve desired results.

·   Gathered information from marketing and sales team, built a proposal in which solutions specifically address each of the client’s stated goals and highlighted a budget for them with realistic results to move market share in their favor.

·   Reviewed proposals with account managers, sales managers, and solution specialists before final presentation. Present proposal together with team members.

·   Regularly met with client through solution implementation to discuss results and modify solution as needed in order to ensure recurring business.

·   Leveraged strategic partnerships and "big data" research capabilities with companies like Google, Facebook, Media Math, Scarborough, Polk, PointRoll, BLiNQ Media, and Cars.com to bring clients strategic, planned, and complete research based solutions.

·   Used internal research from marketing support and studying a clients industry for a week, I was able to secure a meeting for a capabilities presentation with a large local B2B client who previously cancelled all business with our company for 3 years. This led to a proposal for a digital marketing solution that brought this customer to be the largest digital account in the state at the time, over $100K.

·   Collaborated with our B2B marketing support and data research teams and a group effort from the sales team tweaking every presentation along with role playing, we successfully rolled out a large rate increase to key accounts without losing a single customer, and were the first team in the state to complete the process.

 

OWNER

Operations ConsultantFebruary 2013 – August 2014

·   Leveraged 10+ years of eCommerce operations and solutions management to provide experience, direction, recommendations, and project management for several local clients both as single instance consults and ongoing monthly retained services.

·   Provided clients with sound recommendations and ongoing project management on the best way to implement solutions that are right for their business model, budget and future goals.

·   Managed 3rd party providers, project milestones, and monthly project review on behalf of clients.

·   SEO management; Internet and Social Marketing management, including Facebook pages and advertising, Google AdWords, LinkedIn company pages and advertising; Google Plus, Twitter.

 

TECH OIL PRODUCTSFebruary 2011 – January 2013             

30 year leading manufacturer of oilfield equipment and related services; B2B sales and rentals.

Sales Operations ManagementSeptember 2011 – January 2013

·   Functional manager of operations relationship between sales, manufacturing, documentation, and accounts receivable as it relates to job processing and order fulfillment.

·   Managed the 2004 EPA Gulf Guardian Award winning Recycle the Gulf program.

·   Manager of the company’s bag division; proprietary line of woven polypropylene bags.

·   Through teamwork with accounting, meeting with logistics providers, collecting agreements with our suppliers, and analysis of the current methods, I was able to propose to the CEO a restructured payment and importing process with overseas manufacturers resulting in projected yearly savings of $39,600 in inventory costs, quicker fulfillment, and a simplified payment process.

Commercial & International Marketing & Sales ManagerFebruary 2011 – September 2011              

·   Management of commercial & international sales team: sales and customer service to B2B customers.

·   Reviewed sales performance of existing global representatives to establish preferred provider.

·   Proposed to CEO and engineering team a strategy to increase sales by developing a library of CAD files of our standard units to make available to software developers and shipbuilding firms so that our units and dimensions would be the built in, pre-specified units in manufacturing plans.

·   Marketing and tradeshow management. Product catalog maintenance, print and online advertising campaigns.  Increased web traffic by 300% without increasing spend.

·   RFQ analysis, Sales Proposals, and Sales Management:

·   Analyzed RFQ’s with the Manager of Procurement to ensure raw material and component availability and pricing.

·   Met with engineering team to review requested custom design changes and viability.

·   Met with Production Manager to review manufacturing requirements and target delivery date.

·   Reviewed proposal with office managers to ensure proper payment terms and credit worthiness.

·   Regular onsite meetings with client appointed inspectors to ensure adherence to production specifications and delivery timelines.

·   Customers include Shell, Chevron, BP, government agencies, Worley Parsons, Halliburton, Superior Energy, etc.

·   Held the final authority of bid proposals, including negotiation of terms and product specifications.

·   Managed overseas agents, markets, territories, and authorizations.

·   Consistently increased sales monthly, up to a 100% increase.

·   Managed the certification process for the company’s first CE marked product.

 

 

DRAKE SPECIALTIES

Manufacturer of safety shields, gaskets, and related safety equipment for process piping systems.

Director of Operations June 2010 – February 2011

·   Management of daily operations, manufacturing, & sales, and customer service.

·   Quality Management: developed the company’s first Quality Manual along with related Quality Assurance Procedures, Forms, and Flow Charts.

·   Daily manufacturing review with production manager and sales team to monitor production schedules, raw materials supply levels, areas of improvement, and ensure delivery timelines.

·   Review each customer facing aspect from product packaging to sales to improve brand equity.

·   Meet with vendors to review contract pricing and purchasing commitments.

·   Project management, including ERP interfacing software development, custom manufacturing, and state government contracting initiative. 

·   Website migration, SEO, and 3^rd party online advertising.

 

 

LLF INC.

National, Industry-Leading, Google #1 Ranked, Multi-Channel Wholesaler, E-Commerce Retailer

General Manager; eCommerce Sales, Marketing, and DistributionApril 2000 - June 2010

·   Operations and corporate business manager with P&L responsibility. 

·   Directly responsible for B2B and B2C sales management. 

·   Marketing campaign management including ad designs, budgets, and placement. 

·   Managed the accounting department, including A/P, A/R, payroll, reconciliations, ledger analysis, purchasing, inventory, tax, and reporting requirements. 

·   Direct oversight of ecommerce and website content, and IT department. 

·   Marketing campaign management including ad designs, budgets, and placement. 

·   Development of strategic alliances and ad co-ops with vendors.

·   Directed continuous improvement goals, and project management. 

·   Performed strategic analysis and planning to improve productivity, reduce costs, and enhance overall efficiency. 

·   Performed human resources functions including hiring, termination, staff development and company policies. 

·   Performed regular staff meetings to review current tasks, job duties, sales performance, and inter-departmental problem resolution.  

·   Key Highlights:

·   Sales Management: Managed team of 4 performing quoting – RFQ – RFP review, customer account management and development, product education, CRM training, sales training.

·   Marketing: Print, online, social media, radio, and TV advertising campaigns. Product catalog development. Monthly industry journal advertising. Sales fliers and shipment inserts. Google Adwords, Facebook, LinkedIn, Twitter, Google Local, Google Plus, and Bing.  Budgets, campaign design and measurement, 3^rd party provider management. Monthly and quarterly promotions. 

·   Accounting: Managed team of 3 for A/P, A/R, financial reporting, inventory controls, and tax preparation.

·   Purchasing:  Vendor selection, pricing negotiations, inventory controls, costing analysis.

·   Human Resources: Hiring and Firing, Payroll, Policies and Procedures development including employee handbook, benefits administration (vacation, PTO, Simple IRA, Aflac), employee review.

·   Achieved No. 1 and No. 3 rank in worldwide sales for 2 major manufacturer vendors. 

·   Called upon by ABC’s: Extreme Makeover: Home Edition as a supplier.

·   Interviewed by both the New York Times and MSNBC regarding current industry issues.

·   Restructured business in response to changing market, bringing company “back into the black” by reducing expenditures, increasing profit 10%, and a new fulfillment model.

·   Managed operations and planning for expansion through 3 successively larger facilities.

·   Developed shipping, receiving, supply chain, and warehousing operations plans and procedures.

·   Increased profit margins through vendor negotiations and improved inventory distribution model resulting in 12% lower costs of goods.

·   Reduced in-house error-resolution time and improved “First Call Resolution” by initiating staff education and cross-training programs that improved department communication.

·   Expanded market penetration by securing wholesaler status with key competitors and strategic partners; turning our competitors into our customers.

 

 

AMERICAN TRADITIONS DEVELOPMENT

Residential Construction and Development

Office Manager, 2D-3D CAD Draftsman, Jobsite ManagementAugust 1993 – April 1996

·   Developed and designed customized residential plans from concept to completion. 

·   Office manager, full charge bookkeeper, and project manager.  2D-3D CAD. 

·   Contractor and vendor management for new construction and re-model. Job site inspections to ensure adherence to plans and specifications and compliance with codes. 

·   When this business closed, I returned to school for completion of my MBA.

 

 

 

EDUCATION

Master of Business Administration; Healthcare AdministrationMay, 1999

University of Louisiana, Lafayette, Louisiana

Internships:  Our Lady of Lourdes; University Medical Center

 

Bachelor of Arts in Interpersonal and Public CommunicationMay, 1994

University of Louisiana, Lafayette, Louisiana

Communications, Marketing, Personal & Group Dynamics, Public Speaking